"Opening Day 2009" Campaign
Direct mail campaign to promote the
use of PURLs. Tied in to the start of the
baseball season. Mailed 1,000 brochures
each personalized with a PURL. Respondents
given a chance to win tickets to see the
Cubs vs. the White Sox.
10% of recipients followed their PURL
and entered the contest. Click here to read
more about the success of the campaign.
Click on the image to see the entire
mailer in PDF.