Personalized URLs (PURLs)
PURLs are a cool way to use direct mail to drive recipients
to the Internet. Through the use of personalized landing pages,
PURLs can collect information about each respondent and deliver
real-time information to help you measure and analyze your
campaigns success.

CrossTech is ready to help you apply this technology
to your next campaign.

Ready to Give PURLs a Try?
The links below will give you some additional information
that you might find useful.

PURL Presentation (PDF)

Campaign Brief (PDF)

"Opening Day 2009" Campaign

Specifications
Direct mail campaign to promote the
use of PURLs. Tied in to the start of
the baseball season. Mailed 1,000 brochure
each personalized with a PURL. Respondents given a chance to win tickets to see the
Cubs vs. the White Sox.

Response
10% of recipients followed their PURL
and entered the contest. Click here to read
more about the success of the campaign.

Click on the image to see the
entire mailer in PDF.